{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Born To Be Brilliant","title":"043: The Psychology of Sales: Why Listening, Not Persuasion, Drives Real Results with Niyc Pidgeon","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fa60f046\"></iframe>","width":"100%","height":180,"duration":2602,"description":"Sales isn’t about pressure, scripts, or persuasion.\nIn this episode, Lucy and psychologist Niyc Pidgeon explore the real psychology behind ethical, effective sales, and why listening, curiosity, and human connection matter more than tactics.\nThey unpack buyer behaviour, motivation, fear, integrity, and how to sell in a way that feels good for both sides.\n🎧 Plus, download the free Rich Life Roadmap to reconnect with clarity across life and business:Rich Life Roadmap\n \nConnect with Niyc Pidgeon\nFacebook – Niyc PidgeonWebsite – Niyc PidgeonInstagram – @niycpidge\nDiscover the strengths and blindspots of your entrepreneurial spirit - Take the free Quiz: https://www.lucyshrimpton.com/quiz\n \nReady to create a life and business you love? Explore the Born to Be Brilliant Membership for everything you need to achieve success with clarity, confidence, and ease. Find out more here: https://www.lucyshrimpton.com/membership","thumbnail_url":"https://img.transistorcdn.com/dhJO-d1Hg1YZKqvmxE2N7hTm0oJfUcsKDU-YgmHS--4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81MDM1/NTJlNWM3MWJmZmUz/MGI4NWJjOGFkNjNl/YmUxNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}