{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Selling What's Possible","title":"How Sales Teams Win When Engagement Becomes a Sport","html":"","width":"100%","height":180,"duration":2122,"description":"Enterprise selling isn’t solo—it’s a team sport. In this episode, Fred Diamond unpacks what makes today’s best account teams succeed: structured collaboration, specific problem-solving, and a leadership mindset. From the four E’s of sales effectiveness to insights on AI adoption, Fred shares practical frameworks and real-world stories from top companies. If you lead—or sell into—strategic accounts, this episode will change how you think about team performance and customer engagement.\nGuest:\nFred Diamond, Co-founder, Institute for Effective Professional Selling (IEPS)\nHost of Sales Game Changers Podcast\nMain points covered:\nWhy most enterprise sales teams struggle with engagement and collaboration \nThe Four E’s of sales effectiveness: Engage, Empower, Elevate, and Execute \nWhy account team performance depends on internal collaboration—not just individual skill \nThe shift from general sales training to specific customer problem solving \nHow community-based coaching models (like IEPS groups) outperform generic enablement \nWhy remote work risks disengagement, and what leaders must do to fix it \nWhat elite sales professionals do differently to get the next meeting \nAI in sales: why adoption is low today—but poised to transform how teams prepare and communicate \nHow companies should design AI into sales workflows, not just license tools \nWhat great enterprise sellers really want: support, visibility, and pathways to grow ","thumbnail_url":"https://img.transistorcdn.com/FPQrOeCCaBusfIgc9jhMHxn4hvWZR7Do1Qs95B4B83o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hNjdk/M2JiYjViYjZkNjNi/ODlhOTE0MDg5ZjU3/Yjg1ZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}