{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Scale Content Creation Without a Team","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fa97223e\"></iframe>","width":"100%","height":180,"duration":3303,"description":"Do you want to learn how to scale content creation without a team?\nIn this episode, we're joined by Tracey Wallace, the Editor in Chief at BigCommerce and the founder of Doris Sleep.\nShe gives us a breakdown of everything content marketing, and how you can rank faster on Google without using any tools.\nTracey explains the exact steps she took to help grow the BigCommerce blog into the leading e-commerce marketing blog today--with zero budget and a small team.\nTopics covered:\nThe reason why Tracey thinks content marketing is here to stay\nWhy content plays a role throughout your entire sales funnel\nTracey’s step-by-step process for outsourcing quality articles\nHow to do keyword research with Google only (no tools)\nWhich style of keywords are proven to rank the fastest\nHow to use HTML tags in blog posts to target keywords\nWhy you should structure your articles for fast information\nHow to use partners to help publish high volumes of content\nThe surprising reason you don’t need to publish A+ articles\nResources mentioned:\nBigCommerce Blog: #1 Ecommerce Blog on Marketing & Selling Online\nMarketMuse: AI Content Planning and Optimization Software\nAhrefs: Competitor Research Tools & SEO Backlink Checker\nThe State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy by Tracey Wallace\nTracey Wallace on BigCommerce\nThe Skyscraper Technique by Brian Dean\nHow to Win Friends and Influence People by Dale Carnegie\n@TraceWall on Twitter\nContent Distribution Plan: An In-Depth Process for Driving More Traffic","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}