{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ditching Hourly","title":"Jason Cohen - Hidden Multipliers","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/faccd52f\"></iframe>","width":"100%","height":180,"duration":4206,"description":"Double-unicorn founder (WP Engine and A Smart Bear), Jason Cohen, joined me on Ditching Hourly to talk about the ideas behind his new book, Hidden Multipliers.\n\nWe talked about using AI as a facilitator rather than an answer machine, choosing ideal customers, differentiating a consulting business, how AI is changing SaaS and software work, and why writing can help you think in public.\nChapters\n00:00 - Introduction\n01:56 - AI Skills as Facilitators\n04:16 - Choosing Your Best Customers\n09:42 - Building Strategy Around Yourself\n13:40 - Defining a Market\n22:29 - Problems, Alternatives, and Categories\n27:00 - Differentiating Consulting Services\n33:58 - The Fear of Closing Doors\n38:02 - Who Hidden Multipliers Is For\n41:14 - AI and the Future of SaaS\n49:33 - Why Expertise Still Matters\n53:24 - Distribution and Fast Followers\n59:13 - Worldview as Differentiation\n61:03 - Writing to Think\n68:28 - Where to Find Jason\nJason’s Links\nThe Book » https://shop.hiddenmultipliers.com/\nThe Skills » https://skills.asmartbear.com/\nJason’s Blog » https://longform.asmartbear.com/\nJason’s Podcast » https://smartbearlive.transistor.fm/\nJason’s LinkedIn » https://www.linkedin.com/in/jasoncohen/","thumbnail_url":"https://img.transistorcdn.com/NCUVrsmlcYseU9x7dN1dnT4q3rVJ5q27OIKrcXCPJrM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMjY2/ZjU5OTA5OWI3YzI2/MzdiODJlMmUwZWY1/NTJjZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}