{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Business of Authority (youtube feed)","title":"How To Launch Something Different","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fadc9022\"></iframe>","width":"100%","height":180,"duration":2639,"description":"How can you launch something new without messing with your existing positioning?How to identify your target market and create just enough of a description of the new offering to test it with them.Different ways to construct a “listening tour” for feedback and constructive criticism depending on your idea and your goal.Why you want to prepare a throughline—the compelling story that connects what you’ve been doing to your new thing.The value in embracing imperfection and adopting an experimental mindset.","thumbnail_url":"https://img.transistorcdn.com/LdsjM0z3M-JwW2N5z8gjedWt9KEWFgwxdeZUwhEkB4s/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM5Mzc3LzE2Nzc3/MzQzODQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}