{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Changing The Industry Podcast","title":"Episode 119 - Finding Out Your Prices Are Too Low With Ryan Giddings","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fae18102\"></iframe>","width":"100%","height":180,"duration":4075,"description":"Recorded live at ITTC 2023, David and Lucas are joined by Ryan Giddings, owner of Church Street Garage.Topics discussed:How did you get into the industry? (0:00)What makes a good shop? (6:06)What will happen if you don’t talk to the customer? (14:11)You buy the blue sky. (19:47)Hard to work for while in a tech position. (22:02)Do you ever put your dad voice on? (24:00)How can losing clients lead to burnout? (29:03)Raise your rates! (37:37)The problem with comparing yourself to plumbers. (44:07)Knowing what the shops around me are charging. (51:21)Working for people who can't afford to pay you. (53:07)Educating consumers on how to get discounts. (1:00:31)Complaints from customers about trucks. (1:02:33)","thumbnail_url":"https://img.transistorcdn.com/TmFutVBA2CXrbhzBSzhfJLpfqgewMMYGUnLcyfdNyvc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3ODY2LzE2NzQw/ODM5MjItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}