{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Soul Why? The Secrets Of The Soul Rich Woman Blueprint ","title":"252: FINDING YOUR NICHE ONLINE WITH ONLINE ECOMMERCE SHOPEE","html":"","width":"100%","height":180,"duration":630,"description":"Finding your niche online\n\nCredit: Her World Singapore\nFormer pageant queen Genecia Alluora on empowering women and building a trusted beauty brand through Shopee livestreaming\nGenecia Alluora Luo, former Miss Singapore Universe runner-up, has worn many hats – from therapist to mentor and cafe owner. Now, she taps Shopee livestreaming to grow new income streams and empower women, shaped by lessons from her first skincare venture, ALLUORA\nAs a former Miss Singapore Universe second runner up and Miss Singapore International, entrepreneur Genecia Alluora Luo (@geneciaalluora) is no stranger to the spotlight.\nShe has built up multiple business streams, having been an online business mentor, occupational therapist, and cafe chain owner. Now, through her platform and voice, she’s carving out another stream of income for herself, while empowering other women to do the same.\nShe does so by leveraging the power of livestreaming on Shopee. However, her journey hasn’t always been smooth sailing. Back in 2013, when she started her own skincare business ALLUORA, her biggest struggle was a common one for many entrepreneurs: getting the word out about her brand and finding customers.\nThings changed in 2020 when Shopee invited her to set up shop on its platform. “Shopee provides a ready base of customers, and takes care of attracting and converting them into sales for us,” she says.\nHow Shopee supports online entrepreneurs\nShopee simplified the process for Genecia as it oversaw marketing, logistics and campaign cycles, so she could focus on scaling her business.\nLivestreaming proved to be a further game changer for her business. It enabled her to not just sell her products, but also connect with her customers in real-time, getting instant feedback on their concerns about skin pigmentation and dark spots.\nAll this didn’t happen overnight. The competitive nature of livestreaming saw her clocking 12 to 16 hours of livestreaming daily when she first started. She was also able to tap...","thumbnail_url":"https://img.transistorcdn.com/eVud5SJvfTb6erCcGneft26rno1j-nxCMbnsHX31uTQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzg3OTUvMTU4NDk4/NDE1MC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}