{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"The Mistakes to Avoid When Launching a Product","html":"","width":"100%","height":180,"duration":3573,"description":"This is the second time Hillary Weiss has been on the podcast, and now she's newly retired from copywriting. Instead, she spends her time focusing on coaching for creatives.\nIn this episode, she takes us through the mistakes that people make when launching a product and shares steps for a successful launch, from pre-sale and beyond.\nTopics covered:\nThe wrong ways to launch stuff.\nCommon mistakes that people make when launching.\nCreating value with every email you send\nHow to help people see things differently\nSeeing the launch as a fun creative challenge\nWhy integrity and tech are the biggest issues when launching\nHillary’s use of social media during a launch\nWhy a small following that engages is better than a huge list\nWhat is the messy brain problem and how to deal with it\nDon’t do tons of stuff. Focus on one thing and do it well\nThe importance of the pre-sale\nStrategy after the pre-sale\nPicking the right kind of fights\nResources mentioned:\nAndre Chaperon: Sphere of Influence\nTyler J McCall\nTarzan Kay\nConvert Kit\nHamyaw\nTheagensh","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}