{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Her Seat At The Table","title":"Don't Have A Conniption: Melissa Katrincic of Durham Distillery","html":"","width":"100%","height":180,"duration":3078,"description":"\nThis conversation follows Melissa Katrincic, co-founder and CEO of Durham Distillery, through a year of major transition, from trademark chaos and misleading headlines to a sharper focus on community, authenticity, and profitability. It’s part business strategy, part founder therapy, and part candid look at what it takes to keep leading when the industry, the economy, and the rules keep shifting.We discuss how Durham Distillery is rebuilding around the Triangle, why the Juniper Room is becoming a true third space, and what Melissa has learned about PR, ownership, and staying visible without becoming reactive.  According to Melissa, the theme of her next era is \"RECLAMATION\", and I can't wait to see how that unfolds for her.\n‼️JOIN OUR PATREON COMMUNITY 🥰 to support this work and keep these conversations going for the women who need them.  ‼️\n\nKey topics\nMelissa explains how Durham Distillery moved from a high-growth, investor-backed strategy to a more grounded, local-first approach focused on sustainability and profit.\nWe discuss the trademark and brand confusion around Durham Distillery in the US, UK, and Canada, including how a misleading news headline created a public relations scramble.\nMelissa shares how she handled the Google Alerts crisis, Reddit conversations, and the importance of responding quickly when your business identity is at stake.\nThe conversation explores what it means to be a founder who is visible online, and why Melissa insists that any public response truly sound like her voice.\nWe discuss the shift from chasing broad expansion to rebuilding around the Triangle community and making Durham Distillery feel known again locally.\nMelissa shares the thinking behind the Juniper Room, a small upstairs event space designed as a community-focused third space for intimate events.\nProduct innovation still matters, from the relaunch of the Damn Fine liqueurs to the Mocha Bourbon Cream, which became the company’s lead SKU.\nWe discuss the reality of...","thumbnail_url":"https://img.transistorcdn.com/6lyeuQ0b2fb_iJpBoCFpZfv6vFIDvGl1c3g49jBbRQ8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yZDAx/YzhmZjZhYzQ3NWRk/ZDUxNTE1MTUwM2Y1/NWVkNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}