{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Web Privacy Podcast","title":"Customer Relationships That Last Decades: Will Clayton at Marriott Vacations","html":"","width":"100%","height":180,"duration":2030,"description":"Summary\nWhat does it take to run privacy for a brand where the customer relationship lasts decades? Host Ethan Prete sits down with Will Clayton, Data Privacy Director at Marriott Vacations Worldwide, whose privacy career stretches back to 2000 and the early days of ad tech. Will explains why day one of a new privacy law actually starts at day minus 200, what happens to consent architecture when a customer moves from an opt-out jurisdiction to an opt-in one, and why the smartest compliance strategy is a single ethical policy that satisfies every jurisdiction at once. Along the way: who belongs in the privacy war room, who should own the consent and preference center, the real cost of negative marketing events like bounces and complaints, CIPA demand letters, AI governance, and how to spot privacy laws being weaponized. Essential listening for privacy professionals, marketers, and anyone building the infrastructure that sits between the two.\nChapters\n00:00 Introduction\n02:45 From ad tech to privacy, a 26 year career\n04:30 The line between caring and creepy\n06:45 When customers move, preferences explode\n09:00 Day one starts at day minus 200\n11:00 Who sits in the privacy war room\n13:45 One policy for every jurisdiction\n20:45 Who owns the consent and preference center\n23:00 Measuring the cost of negative events\n28:45 AI governance and final predictions\nTakeaways\n-Day one of a new privacy law is a monitoring exercise, not a scramble: the program should be written, implemented, and tested 200 days before the effective date.\n-When a customer moves from an opt-out jurisdiction to an opt-in one, a binary consent switch becomes a matrix of flags, so preference architecture must be designed for people who move.\n-The strongest compliance strategy is finding the commonality: one ethical policy that satisfies every jurisdiction and extends rights even where no statute requires them.\n-Privacy earns executive buy-in by accurately describing consequences, because a lack of...","thumbnail_url":"https://img.transistorcdn.com/wnwhLmmWW5L4s26jmBLObEL2UQpElc_j_x-FZX7R-Rc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81MWZh/MzBiODVkMTA2OTE3/NmVlYWRlZDM1MWE1/MmUwZS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}