{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Why They Resonate","title":"KEYNOTE PUNCH-UP: How to open a data-heavy talk, with Amanda Natividad","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fb1be80d\"></iframe>","width":"100%","height":180,"duration":2354,"description":"Amanda Natividad joins the show to rework the opener of her keynote with Jay. It's extremely data-heavy and leads to a lot of \"throat-clearing\" by Amanda, which she notices rewatching it.\nMaking things harder, she was introduced onto the stage in a strange way, presenting her with a tricky decision: acknowledge it or push ahead?\nAmanda is the author of the book, Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web, which she coauthored with Rand Fishkin.\nWATCH THE KEYNOTE PUNCH-UP:\nhttps://youtu.be/cBRIKNYnFx4?is=X9SqqELKNjAOZwio\nLearn more about Amanda at https://zeroclickmarketing.co/ and follow her at https://linkedin.com/in/amandanat\nWatch the full keynote from MicroConf: https://linkedin.com/in/amandanat\n*\nKEEP LEARNING:\n\n🧰 Resources for professional speakers: https://jayacunzo.com/speaking-resources\n🎤 Book Jay to speak: https://jayacunzo.com/keynotes\n📬 Jay's Newsletter: https://jayacunzo.com/newsletter\n📈 Work with Jay to develop your keynote and grow your speaking business: https://jayacunzo.com/services\n*\nABOUT THE SHOW:\n\nOn WHY THEY RESONATE, speakers, authors, experts, and entrepreneurs develop their ideas in real-time, so you can see what it really takes to resonate. Join professional speaker and public speaking advisor Jay Acunzo as you get closer to the process of how exceptional communicators actually craft their materials. You'll hear how new ideas take shape, speeches become great, and stories evolve from meh to memorable. The show is part celebration, part workshop, and you'll walk away ready to compete on the influence of your ideas, not the volume of your marketing.\nMusic for Why They Resonate is by Embleton: https://linktr.ee/embleton\nThis episode is sponsored by Wistia, the platform for all your webinars, podcasting, and video marketing needs: https://wistia.com\n*\nABOUT JAY:\n\nJay Acunzo is a public speaking and storytelling advisor trusted by bestselling authors, TED speakers, seven-figure coaches, and brands...","thumbnail_url":"https://img.transistorcdn.com/U_5uFnjlo_zo1xLm_swtwR95pMaitmAz5tjzciVc9Lo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZjJi/ZWMxODZjNGFmYzk1/ZWRkYjE3MWUzMjM3/ZWY5Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}