{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"Finding Social Media Influencers The No-BS Way in 7 Steps","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fb1fcebf\"></iframe>","width":"100%","height":180,"duration":3157,"description":"Who are social media influencers and how can they help your business?\nIn this episode, Tyler Farnsworth joins the podcast to cover a marketing topic we haven’t dug into yet: influencer marketing.\nWe talk about the role influencers play in marketing today, finding the right social media influencer for your campaign, and how you should reach out to them.\nTopics covered:\nWhy influencer marketing isn’t really a new trend\nHow to avoid negative influencer partnerships\nWhat steps to take when creating a social media campaign\nWhy campaigns start with your customer (and not influencers)\nHow to identify the right creators for your audience\nWhat to say in your first outreach and how to stand out\nThe future of influencer marketing and brand relationships\nResources mentioned:\nAugust United\nLumanu\nGrin.co\nPurple Cow\nHey, Whipple, Squeeze This\nThe Storytelling Edge\nContagious\nCall To Action Conference by Unbounce\nMarketing Over Coffee\nTyler Farnsworth on Twitter\nTyler on LinkedIn","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}