{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Leveraging Email To Help Users Through Activation Points","html":"","width":"100%","height":180,"duration":261,"description":"Email is an often overlooked element of helping your users make their way through the activation points of onboarding with your B2B SaaS.\nLet's talk about how and when you can leverage it to help them (and you) be more successful with your product.\nFree product-market fit course - https://nxtstep.io/fit\nEpisode Transcript\n Hey folks, Sean here, and today what I want to talk to you about is why you should not assume that using your product will be intuitive for your users and your customers. Now, of course, when we're designing the experience for how our product is going to solve the top problem or top problems that our customers supposedly have, We are trying our best to make sure we're doing so in a simple and straightforward way to make sure that the experience is rather easy for them to understand in terms of how to get value out of the product.\nBut that's not always going to be intuitive for your user. It's easy for us to overlook. What might not be obvious for them because we're building it. It's one of those can't see the forest through the trees type problems that we often experience. So if you keep this on the front of, keep this top of mind while you're building and while you're launching and while you're trying to grow your product, then it'll be easier for you to understand that people may be getting stuck at certain points in that.\nNow analytics and tools like that can help you to better understand where your users and customers are getting stuck when it comes to your product experience. Your job is to then move them through those various steps and figure out the best way to do so. Now, that might be taking one step and making it into two, or taking two steps and making it into one.\nThere's different things that you can do in order to help your user. Through the process of onboarding so that they can continually get value out of using your product or that you can measure whether or not they're able to do so. If they can't, then you've got other things...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}