{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Undisputed Authority","title":"Carl Richards","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fb2be106\"></iframe>","width":"100%","height":180,"duration":2545,"description":"Carl Richards is a certified financial planner, bestselling author, and creator of The Sketch Guy column which ran in the New York Times for 10 years. He's known for simplifying complex financial concepts through hand-drawn illustrations and is the founder of the Society of Advice. In this episode, you'll discoverHow two blank stares from smart clients led Carl to draw his first sketchWhy he emailed weekly to \"just my mom\" and kept going anywayHow a forwarded email reached a New York Times editorWhat Carl means by \"playing in traffic\" and why it compoundsHow he wrote his book by curating what already resonated with readersWhy he scrapped his online course business even though it was profitableWhat the Society of Advice does differently (and why courses don't create outcomes)Get the 10 Patterns of Disruptive WisdomThere are 10 specific behavioural patterns that consistently separate authorities from equally talented experts who remain invisible.Get the free 10-part email series where I break down those 10 patterns → liamcurley.co.uk/subscribeChapters: [00:00] Intro [00:58] Chapter 1 - A Problem You're Interested in Solving [12:55] Chapter 2 - Playing in Traffic [25:09] Chapter 3 - Consulting at Scale Resources: Carl's website: behaviorgap.com Books: The Behavior Gap, The One-Page Financial Plan, Your MoneySociety of Advice: societyofadvice.com Sources used in the episode:The Diamond Podcast for Financial AdvisorsThe Society of Advice YouTube ChannelWork Life Play with Aaron McHughBreakthrough Advisor PodcastAdvisor Marketing Made SimpleLex Friedman PodcastOn Being with Krista TippettLex Writer's SeriesAbout Undisputed AuthorityEach episode tells the story of how one expert became THE voice in their field – through deep research, conversation, and three-chapter narrative storytelling. Not hacks. Strategies and patterns you can apply to your expertise-driven business. About Liam CurleyLiam Curley helps expert consultants and entrepreneurs build authority through...","thumbnail_url":"https://img.transistorcdn.com/1Ti6X_c_KLo11wvvMUt5u6BE9EnaiF62Xym0IHCOAcI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMTE4/YmRmYTY0Nzg0NjQy/YjgzNGU4ZjIxZGE1/MTM3ZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}