{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"RevThinking™","title":"Meaningful Marketing with Alex James","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fb4b17da\"></iframe>","width":"100%","height":180,"duration":2856,"description":"Alex James has spent the last 12 years helping B2B service businesses across the globe become experts at conveying their expertise. He believes the go-to strategies of the 2010s, like niching down, solving problems and sharing ideas are no longer enough. Because in a post-AI world (where output is cheap & everyone's a specialist) you can't just share ideas - you need to own one. You need a perspective. His cut-to-the-bone approach has earned him 120,000 TikTok followers (despite posting no more than 3 times per month), and 10,000 LinkedIn followers from just 40 posts total - proving that a sharp perspective lets you say less, but matter more.Enjoyed this conversation? Join RevCommunity, the society of exceptional creative leaders.Apply to join: ⁠⁠⁠⁠https://revthink.com/community/","thumbnail_url":"https://img.transistorcdn.com/Mq1wvoOtPw51rt0Xn40j557ItKu28CvChOkPkJEe3H0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zNTAx/ZjFlMDM1NmEyYmVm/ZjRiMWQ3Mzc2YmU4/MWYzOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}