{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"But First, Principles!","title":"SE02E20 Marketing Using First Principles | Ben Scandlen","html":"","width":"100%","height":180,"duration":3094,"description":"Today’s Guest: Ben Scandlen of Mosaic Growth SolutionsDon’t forget! Like – Comment – SubscribeGuest Links:[https://www.linkedin.com/in/benscandlen/](https://www.linkedin.com/in/benscandlen/)This Episode:In this conversation, Ben **Scandlen** of Mosaic Growth Solutions shares his expertise on building customer-centric growth strategies for technology companies and small businesses alike. He explains why true growth is not deterministic but probabilistic—shaped by timing, luck, and strong foundational decisions. Ben dives into how businesses should prioritize customer success as the core of their vision, emphasizing that a brand is ultimately defined by the experiences it creates, not just its visual identity.Ben also explores the complexities of decision-making, highlighting the importance of understanding both measurable and immeasurable factors that influence outcomes. He discusses the role of customer feedback—both tangible and psychological—and how businesses can use it to refine their strategies. Reflecting on his personal journey, Ben underscores the value of making a meaningful impact in others’ lives and building businesses rooted in purpose.The conversation further examines trust, expectations, and the belief value framework, offering insights into how customers evaluate perceived benefits and costs. Ben shares practical advice for navigating entrepreneurial challenges, improving marketing effectiveness, and creating value without expectation. Ultimately, this episode provides a thoughtful look at how human behavior, trust, and intentional strategy intersect to drive sustainable business growth.Key TakeawaysCustomer success should drive the vision of a companyGrowth is probabilistic, not deterministicMany important metrics cannot be directly measuredA brand is defined by customer experienceUnderstanding customer needs is essentialCustomer feedback includes both real and psychological benefitsOpportunity cost matters in customer interactionsStrong...","thumbnail_url":"https://img.transistorcdn.com/1td8dNmsNQNq9c225exsZB0blzzI70DhNoYSzRiOs-A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85MDg0/NDIyZWVmMTcxNGUx/NmMyYmU1ZmQwZjJh/MjY2My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}