{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Animalz Content Marketing Podcast","title":"Auditing the Animalz Blog: What Works and What Doesn’t","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fb69048d\"></iframe>","width":"100%","height":180,"duration":2383,"description":"Content audit. Two words to strike fear into the heart of every content marketer.\r\n\r\nWell, not really. For any blog more than a year or two old, getting to grips with the performance of your older content is a necessity. But the tools used to do that, content and SEO audits, generally get a bad rep. And with good reason: most audits are long, bloated documents crammed full of context-less keywords and statistics.\r\n\r\nHere at Animalz, we’ve been on a mission to reinvent the content audit, and create a new process that’s fundamentally more useful. \r\n\r\nIn true Animalz fashion, we wanted to experiment with our new audits on... ourselves. So we did! Our head of R&D, Andrew, audited the entire Animalz blog, and surfaced a few familiar problems. And as Animalz Director of Marketing... well, it’s up to me to solve them.","thumbnail_url":"https://img.transistorcdn.com/qjz9TvuxEr_EI1TDROV40s3uSuRqiCAHU47vbOfAJqU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZDMy/YzVjNzY3NDZkODBi/YTFjODM0YjZmNzkz/MDhmZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}