{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Back on T-R-A-C-K","title":"Lee Moscowitz on Growth vs Demand and Marketing’s Role in Pipeline","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fb717dbc\"></iframe>","width":"100%","height":180,"duration":3392,"description":"They view it as a \"sunk cost\" or a series of buttons to push, rather than a long-term investment.In this episode of Back on T-R-A-C-K, Lee Moscowitz, growth marketing expert and host of the Sassiest podcast, discusses why marketing needs its seat back at the table.Lee explains that when marketing is treated as a transactional commodity, the brand-building stops—and eventually, the pipeline dries up.We explore:Growth vs. Demand: Why the difference is more than just semantics.The \"Sandwich\" Framework: How to layer brand, demand, and customer success.Avoiding Over-Architecture: Why marketers need to stop overcomplicating their tech stacks.The \"Renewing\" Rule: Why you don’t actually have a customer until they renew.If you feel like your marketing team has become \"task-takers\" instead of \"growth-drivers,\" this conversation is a must-listen.","thumbnail_url":"https://img.transistorcdn.com/xHp-x0lt8z34PFQFRhU-xfJr1_gU9C3zfQQ_z9C9yIM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kNWVi/MGY2ZTYxZTcwZGQ3/NTA2YTRhNTMwODQ5/NzA3Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}