{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"How to Win podcast with Peep Laja","title":"Finding Your Ideal Customer Profile - with Keap's Clate Mask","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fb77e297\"></iframe>","width":"100%","height":180,"duration":1392,"description":"This week on How To Win: Clate Mask of Keap, marketing automation and CRM platform for small businesses. You'll hear how Keap found the right customers, why they combined software with services, and how Keap evolved its marketing over time.\nKey Points:\n\n01:15 Building the initial product based on own business needs\n03:00 Pivoting to serve small businesses dealing with chaos\n04:30 Evolving from just marketing automation to full business automation\n07:15 Renaming the company to reflect simplicity and ease of use\n09:45 Sticking to core small business customers amid pressure\n13:00 Combining software, services, and strategy for customer success\n22:30 Embracing partners and gradual upmarket moves for growth\nMentioned:\nClate Mask's Linkedin\nClate Mask's X\nKeap\nMy Links:\nTwitter\nLinkedIn\nWebsite\nWynter\nSpeero\nCXL","thumbnail_url":"https://img.transistorcdn.com/Q_fMwUWHo4tPx2uw4iDtzmWYAi2h5TryAVNt3AUO4fo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIyNTE3LzE2MjU1/MDE5ODUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}