{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Roofing Podcast: Hook Better Leads","title":"Telling Your Story Online for Leads + Recruiting (w/ Jake Hofer)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fb865fcf\"></iframe>","width":"100%","height":180,"duration":1634,"description":"Discover how Jake Hofer from Built Right uses storytelling, authentic visuals, and a rock-solid team culture to dominate the roofing industry online. In this episode of the Hook Better Leads Podcast, Jake shares the secrets behind their brand’s standout website, how they leverage local photography and video to drive trust, and the power of showcasing happy homeowners and sales team wins to attract both leads and top-tier talent.\n\nLearn practical strategies for home service businesses to:\n\nBuild high-trust websites that convert\nCapture authentic customer and crew imagery\nUse video to future-pace homeowner expectations\nReinforce culture and retention through social proof\nTurn internal team wins into a recruiting engine","thumbnail_url":"https://img.transistorcdn.com/7Q2Ku6oCjCt44xDd04_cDKiLPj9KU_zh0jj9IT5Vv2w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzkwNDMvMTYzNjkw/NjY2Ni1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}