{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ducks Unlimited Podcast","title":"DUX SERIES: Rough Country & the Modern Hunt (Ep 781)","html":"","width":"100%","height":180,"duration":1954,"description":"Today’s hunters don’t just rely on skill — they rely on the tools that get them there.\nIn this episode of the DUX Series, host David Schuessler is joined by co‑host Logan Nevins and guest Seth Dortch of Rough Country, one of the fastest‑growing vehicle accessory brands in the outdoor space.\nFrom truck lifts and bed systems to fully outfitted UTV builds, Seth shares how Rough Country has evolved from a suspension company into a full‑scale outdoor lifestyle brand — and how that evolution parallels the way modern hunters access, transport, and experience the outdoors.\n\nIn this episode, listeners will hear about:\nSeth Dortch’s background growing up in West Tennessee and DU banquets\nThe early partnership between Rough Country and Ducks Unlimited\nHow Rough Country grew from a small suspension company to a major manufacturer\nThe role of aftermarket accessories in hunting and outdoor lifestyles\nWhy modern hunters rely on UTVs and fully customized vehicles\nThe rise of UTV accessories and how the category exploded in the last decade\nHow Rough Country designs products specifically for hunters and outdoorsmen\nBed caps, cargo systems, and the “full system” approach to gear\nThe complexity of fitting products across vehicle makes and models\nHow innovation and competition drive better gear for consumer\nAmerican manufacturing and the impact on local communities\nWhat Rough Country is bringing to the DUX show in Memphis\nThis episode highlights how gear and mobility have become essential parts of the modern hunting experience — and how brands like Rough Country are helping drive that evolution.\n\nListen now: www.ducks.org/DUPodcast\nSend feedback: DUPodcast@ducks.org\nSPONSORS:\nPurina Pro Plan: The official performance dog food of Ducks Unlimited\nWhether you're a seasoned hunter or just getting started, this episode is packed with valuable insights into the world of waterfowl hunting and conservation.\nBird Dog Whiskey and Cocktails:\nWhether you’re winding down with your best friend, or...","thumbnail_url":"https://img.transistorcdn.com/l9P4SkFXvPCREt6eTfTD5odOxdx8hOF2b5qKX09C2oY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iNDJi/ODNkMmQ5ZWY5Mjdm/YzdhMDIxNGNiODEx/MmNhZi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}