{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Uncommon Brands","title":"Fun run! Growing a running brand, Bryce McConville, Chicknlegs","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fba6a3f1\"></iframe>","width":"100%","height":180,"duration":1875,"description":"In this episode, Parker sits down with Bryce McConville, former athlete and distance runner at the University of Miami, and the founder of Chicknlegs, a brand specializing in fun, comfortable, and unique apparel for distance runners.\nBryce shares his entrepreneurial journey, starting college as he sought to stay connected to the running community. He discusses the origin of the brand name and how early, funny Instagram videos helped generate interest even before production. The brand quickly grew by connecting with the high school cross-country and track community, and now participates in major events like the New York and Chicago Marathons.\nWhat was covered:\nAthlete to Entrepreneur: Founding Chicknlegs\nCommunity-Driven Growth & Social Media Impact\nDesign, Quality, and Product Development\nStrategic Inventory & Product Line Management\nAnalytical Approach to Business Growth\nParker Nash Links:\nWebsite: https://www.parkertnash.com/\nLinkedIn: https://www.linkedin.com/in/-parkernash/ \n\nChicknlegs Links: \nWebsite: https://www.chicknlegs.com/\nInstagram:https://www.instagram.com/chicknlegsrunning/?hl=en \nFacebook: https://www.facebook.com/ChicknLegsRunning  \nTikTok: https://www.tiktok.com/@chicknlegs","thumbnail_url":"https://img.transistorcdn.com/rqK0nk6Mp10QG2x-dto6NB2q6ig2iitZ26jaxSutOcU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMWIx/MmZkYjI2MGU0ZmQ2/NTIyMTUxMmE3ZTQ5/MmUxMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}