{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Dru's Notes","title":"The Con I Run on Myself to Start Working | Daily Essay","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fbc76a7d\"></iframe>","width":"100%","height":180,"duration":93,"description":"I promised myself 20 minutes of outbound sales. Two hours later I was still doing targeted outreach. The small number was bait. Going from zero to one costs more than everything after it, so shrink the first step until it's too small to refuse.","thumbnail_url":"https://img.transistorcdn.com/rnQz4Ui5lyTFFiX16AV8Bb6xg50ZuNtigkyBOqya4LU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xYzNh/NzM1Njk4MWQ1MzJj/OGQ2MmU4MTlhOWM2/NmM3NS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}