{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The MAFFEO DRINKS Podcast","title":"093 | Sophie Cookson | Craft & Culture UAE | Cracking Distribution, Bottom-Up in Dubai and The Gulf","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fc02e91b\"></iframe>","width":"100%","height":180,"duration":2265,"description":"In this episode of the Maffeo Drinks Podcast, host Chris Maffeo is joined by Sophie Cookson, a seasoned expert in the liquor industry with over a decade of experience in Dubai and the UAE.\nSophie shares insights on the evolving liquor landscape in the Middle East, discusses the challenges and opportunities for small and medium-sized brands in the region, and the importance of having a regional strategy.\nThe conversation also touches on the role of Dubai duty-free as a significant channel for marketing and brand building. Sophie emphasizes the need for brands to have local presence and support to thrive in the Middle East market.\nTune in to learn about the unique dynamics of the Gulf region’s liquor market and how brands can successfully navigate this complex but rewarding environment.\nKey Highlights:\nNavigating the evolving liquor landscape in the Middle East\nStrategic insights for small and medium-sized brands entering the market\nThe unique role of Dubai duty-free in brand building\nEssential strategies for establishing local presence and support\n\nTimestamps:\n00:00 - Introduction and Welcome\n00:30 - Guest Introduction: Sophie Cookson\n01:07 - The Liquor Industry in Dubai\n02:41 - Challenges and Opportunities for Small Brands\n04:24 - Legalities and Regulations in the UAE\n07:39 - Brand Building Strategies\n10:56 - The Role of Expats and Duty-Free\n15:10 - Supporting Bartenders and Craft Brands\n26:25 - Travel Retail Opportunities\n35:36 - Conclusion and Contact Information","thumbnail_url":"https://img.transistorcdn.com/i7j8B5ckGqUyyqz3Ac4HDpckC-UkvmoYYTtC0YKBRRM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZjgx/ZTQyYjgyMjc4OGI2/YmJiYzFhYWE1NGJj/NTI4Zi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}