{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI","title":"Using Data To Make Better Decisions About Your Business With Maggie Patterson","html":"","width":"100%","height":180,"duration":1810,"description":"Maggie Patterson and I talk about all the different things she's tracking, how she tracks them, and how she's integrated what she learns into her growth strategy. We also talk about how she gets over the mental hurdle of “but, I don't wanna” and gets herself to actually track data.\r\n\r\nKey takeaways:\r\n\r\n- What was happening in Maggie’s business that made them focus their energy on tracking lead generation and what the exponential impact of having solid information was over time\r\n- How Maggie proudly chooses to keep her process of data collection super low-tech and uses Airtable as one of her main tools\r\n- How collecting the data gave them a taste for the numbers, taking them to next level nerd territory \r\n- How granular time tracking allows Maggie to make better decisions and to delegate things in a more informed way\r\n- And how having the data helps remove worry and anxiety related to the business because she’s able to see what’s really happening to make a reasonable decision based on facts and not on emotion","thumbnail_url":"https://img.transistorcdn.com/HRs9DZmBS3RQgcFBs6ru_0TP86Ifi_bbNBqTrnI3FJc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kZDVk/NjE1YzQyMDkzZWI5/ZTg4MjdjNzIwODc5/ZTdjZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}