{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brands, Beats & Bytes","title":"Album 2 Track 18 – Russ Klein, CEO at American Marketing Association, previously CMO at Burger King, Arby’s, 7-11 where in each stop his team grew same store sales, head of marketing at 7-Up and also vast agency experience including leadership positions with Foote, Cone, Belding and Leo Burnett.","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fc213115\"></iframe>","width":"100%","height":180,"duration":4925,"description":"Hey Brand Nerds! We have a five-tool marketing genius in the BB&B virtual house today!!  Lots to soak up from Russ throughout his wonderful career including these highlights:  \r\n\r\n•\tShow empathy\r\n•\tFind your version of Second City Players Workshop\r\n•\tExperience Design and Russ’ patented construct, Brand = Experience STORY\r\n•\tCommit yourself to the job you are currently in entirely\r\n•\tSelf-examine your journey\r\n•\tBe curious!\r\n•\tKnow the difference between job description and the real job\r\n•\tBe a multi- dimensional marketing athlete\r\n•\tSocial impact is a moral responsibility, not a strategy\r\n•\tDeconstruct your brand to understand it to the fullest\r\n\r\n#russklein #marketing #branding #ama #americanmarketingassociation #burgerking #arbys #711 ","thumbnail_url":"https://img.transistorcdn.com/nbRKSstGZOdejpx0vdj1mp_-UB7jTI-_nrRX-d0oYSs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIxOTEvMTU1Nzc4/NjIxOC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}