{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Love At First Try","title":"No backlog, no hype — how Moneybird built the #1 bookkeeping software in the Netherlands w/ Edwin Vlieg","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fc2730c4\"></iframe>","width":"100%","height":180,"duration":4257,"description":"I pay for software I barely use. Just because I love how it's designed.\nMy accountant has me on Exact Online for bookkeeping. It works. But the UX is so ugly I refuse to create invoices there.\nSo I pay for Moneybird every month — just to use one feature: invoicing.\nI could skip it entirely. Save the money. But I don't want to. The brand, the experience, the attention to detail — it makes me want to open the app.\nThat's the power of great design in B2B.\nAnd that's why I had to get Edwin Vlieg on the podcast.\nEdwin is the co-founder of Moneybird — the #1 bookkeeping software for entrepreneurs in the Netherlands. 400,000+ users. 80-person team. 17 years bootstrapped.\n🧠 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂'𝗹𝗹 𝗹𝗲𝗮𝗿𝗻:\n0:00 - How Moneybird started in 2008 when everything was on-premise\n2:38 - The market back then and why competitors didn't survive\n5:19 - Starting with invoicing, not accounting (and why that mattered)\n7:32 - Why they built for entrepreneurs, not accountants\n10:26 - The positioning that made them #1 in the Netherlands\n14:44 - Design culture and team structure at Moneybird\n16:21 - How ShapeUp works with rotating teams (and why it prevents silos)\n24:51 - Why process is the product that builds the product\n29:16 - How they decide what to build next (hint: no feature backlog)\n31:26 - Framing vs shaping: how they avoid wasting time on bad ideas\n33:46 - Phased rollouts with feature flags and the surprising feedback they got\n41:43 - Why good ideas bubble up and you don't need a backlog\n44:15 - Support engineer rotation: why builders should feel their own bugs\n45:24 - Their approach to AI: rule-based engines + AI, not pure hype\n50:06 - Redesigning purchase invoices with AI (and what users did that they never expected)\n56:56 - Why they launched an MCP instead of building a chatbot\n1:03:32 - Edwin's favorite products and the terminal UI movement\n💡 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀:\n→ 𝗥𝗼𝘁𝗮𝘁𝗲 𝘁𝗲𝗮𝗺𝘀 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀\nFresh eyes catch what the original team missed.\n→ 𝗙𝗿𝗮𝗺𝗲 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝘀𝗵𝗮𝗽𝗲\nIf leadership isn't...","thumbnail_url":"https://img.transistorcdn.com/CalfqiGBPL_RhmXPTA6aQSk59NwzAYGpNJ6fyshYlL8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mMGM3/MjgxYTFlZTJiN2U0/NDFlYWNiYWY0MWUw/ZWVjNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}