{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Heads In Beds Show","title":"The Direct Booking Ceiling: When Ranking #1 Isn't Enough","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fc398412\"></iframe>","width":"100%","height":180,"duration":2055,"description":"In this episode, Conrad and Paul talk about all things vacation rental marketing, the changing value of ranking #1 on Google, the limits of SEO and paid search, creating demand through social media, building a multi-channel marketing strategy, why every market and property requires a different approach, and a lot MORE! \n\nEnjoy!\n\n⭐️ Links & Show Notes\nPaul Manzey \nConrad O'Connell\nConrad's Book: Mastering Vacation Rental Marketing\nConrad's Course: Mastering Vacation Rental Marketing 101\nLinkedIn Post\n\n🔗 Connect With BuildUp Bookings\nWebsite\nBook A Call With Us\n\n🚀 About BuildUp Bookings\nBuildUp Bookings is a team of creative, problem solvers made to drive you more traffic, direct bookings and results for your accommodations brand. Reach out to us for help on search, social and email marketing for your vacation rental brand.","thumbnail_url":"https://img.transistorcdn.com/iiTjPGUG-ignka85By8VZeGwPEZ74T_TbAk4o_BX22o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE5OTgxLzE2MTgz/Mzg3ODgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}