{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"The Future of Data-Driven Retail Advertising with Sponsor Cart’s Stephen Caffrey","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fc3a4d03\"></iframe>","width":"100%","height":180,"duration":2256,"description":"In this episode, the Founder of Sponsor Cart Stephen Caffrey talks about the ways retail advertising is changing, the effect data is having on marketing budgets, and how startups can increase their credibility and awareness.\n\nStephen Caffrey is the Founder and CEO of Display.io and Sponsor Cart, an on-site shoppable video advertising platform for retailers.\n\nStephen is on a mission to build better advertising by focusing on continuous improvement of the user ad experience. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:\n\nWhy entrepreneurs often don’t succeed at school.\nThe difference between risk and recklessness.\nThe amount of funding you need to open a business in the United States.\nHow advertising fund allocation is changing.\nThe ways retail advertising is changing.\nHow to increase a startup’s credibility and awareness.\nDifferent ways to collect and analyze data.\nWhy you don’t want to become too reliant on a tech stack.\n\nResources:\nSponsor Cart\nDisplay.io\nHubSpot\nThe Prince\nOne Hundred Years of Solitude\nDevNoodle\n\nConnecting with Stephen Caffrey:\nLinkedIn\n\nConnecting with the host:\nJosh Hoffman on LinkedIn","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}