{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The LetterStack Podcast","title":"How to Scale Your Newsletter: Nathan May talks newsletter advertising strategies | Episode 2 | The LetterStack Podcast","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fc440992\"></iframe>","width":"100%","height":180,"duration":2007,"description":"Are you struggling to grow your newsletter beyond those first 1,000 subscribers?  In this episode of LetterStack, we sit down with Nathan May how to use newsletter advertising to scale your newsletter. Nathan is the founder of Feed Media, the growth agency behind The Rundown, The Neuron, Bootstrap Giants to name a few!\nBefore we forget, subscribe for more such episodes at LetterStack.co\nNathan shares hard-earned lessons from consulting and scaling newsletters from zero to hundreds of thousands of engaged readers.\nWe break down:\nWhen should you start running paid ads for your newsletter?\nThe mindset & math behind profitable paid subscriber acquisition\nBudgeting: How much to invest before seeing real results\nChoosing the right ad networks: Meta, Reddit, and beyond\nThe best ad formats for early-stage creators (including UGC & AI-powered content)\nHow to research copy that resonates with your audience (using Reddit & Quora!)\nCase studies and real-world examples\nWhether you’re still searching for audience-content fit or ready to test your first campaign, this episode is packed with actionable advice to help you scale smarter, not harder.\n \nDon’t miss out! Subscribe for more expert interviews and growth tips for newsletter creators, and check out Feed Media to connect with Nathan May!\n#newslettergrowth #newslettermarketing #paidmedia #feedmedia #ugc #aiads\n00:00 Intro & Nathan’s background\n05:26 When to start using paid media\n10:30 Paid ads for early newsletter growth\n14:41 Budgeting & burn rates\n17:15 Winning ad formats & UGC\n21:50 Researching copy that converts\n24:30 AI UGC: Hot takes\n27:11 Would Nathan do it differently today?\n32:08 Closing advice & how to connect with Nathan","thumbnail_url":"https://img.transistorcdn.com/jJgbvEOzTCqF3aN-k3ufoe3ijCR5gllLGY1Ww874Xt8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NDg2/MjgxYTk4NWExMTNi/NTMxM2M1OWYwN2E1/MWY5Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}