{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Underdog Ecom Podcast","title":"Guest Shaun on Growing a Bootstrapped 7-Figure Sock Brand","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fc584912\"></iframe>","width":"100%","height":180,"duration":2999,"description":"In this episode, we sit down with Shaun, founder of Creepers Socks, to break down how he bootstrapped a niche toe sock company into a 7-figure global brand. \nShaun shares how he maintains 20–30% net margins through quarterly limited-edition drops, scales paid Meta ads profitably from first order, and keeps his operation lean with almost no full-time staff. \nFrom managing just-in-time inventory across three continents to turning down shiny distractions, this is an unfiltered masterclass in radical focus and operational discipline.   \n📢 Enjoyed the episode?\nThanks for listening! Leave a review on your favorite podcast platform and share it with fellow ecom founders! Your support helps us keep it real.\n💬 Join the Conversation:\n• Jack on X: @jackinprogress\n• David on X: @austriker27\n📩 Got feedback or topic ideas?\nLeave a comment or email us at underdogecom@gmail.com\n🌎 Join the Underdog Ecom Community:\nApply here → underdogecom.com\n🎧 More from Underdog Ecom:\nWebsite: https://underdogecom.com\nPodcast: https://podcast.underdogecom.com","thumbnail_url":"https://img.transistorcdn.com/hPrj26K6gPcQgaWUanZY_dAT2LZFKszgNtiJZ9xzw9w/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNTdj/ZWZjYzg5NzAyZGRi/ODQ4MDEwMTI0MTQ4/ZjlkOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}