{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Our B2B SaaS Journey","title":"4: Why building a great product isn't enough (with Heroly Chour of Busable)","html":"","width":"100%","height":180,"duration":4040,"description":"In this episode, we sit down with Heroly Chour, founder of Busable – a SaaS company helping regional bus operators digitise and modernise. From quitting his government job to becoming a full-time dad and accidental founder, Roly shares the deeply personal story behind Bussable’s beginnings.\nWe dive into everything from AI-assisted development and customer advocacy to the harsh realities of product-led growth that doesn’t quite lead to sales. Roly gets real about his mistakes, lessons from his refugee upbringing, and why his approach to business is all about magic moments and building real relationships.\nExpect a candid, behind-the-scenes look at what it really takes to launch a B2B SaaS company from scratch – completely bootstrapped.\nGot questions or topics you want us to cover? Email us at journey@sixsides.co\n\nIf you enjoyed this episode, please leave us a 5-star rating and a review on your favourite podcast app. It really helps us reach more people!\nIn this episode, we cover:\nHow Busable started from a side project while on parental leave\nWhy Roly believes sabbaticals are key to creative energy\nThe lessons of product-led growth (and when it fails)\nSales Market Fit and working with Gavin to unlock momentum\nUsing AI to build faster and smarter with a small team\nThe value of customer advocacy and emotional buy-in\nHow to identify strategic customers and turn them into allies\nBalancing rapid development with disciplined focus\nBootstrapping with a mission rooted in lived experience\nWhy great co-founders change everything\nChapters:\nAtlas Software is a premier software development agency based in Sydney, Australia, and founded by Mitchell Davis. We specialise in building innovative, robust, and scalable applications that drive business growth. With expertise in Laravel, Vue, React, and React Native, we help businesses craft tailored software solutions that streamline operations and enhance user experiences. Whether you're a startup finding product-market fit or an...","thumbnail_url":"https://img.transistorcdn.com/1cLZVTlGmlsF4j4buu4eQfWaeAqCidymYR0UPJ1yzoE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMzkx/MmExZjgxZmFjY2E4/YjU4MmRkMDY2ZGVj/Yjk0My5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}