{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"AI in Marketing: Harness or Fall Behind","html":"","width":"100%","height":180,"duration":2763,"description":"Discover expert marketing insights with our agency experts as they uncover industry missteps, AI’s transformative potential, and the essential balance between strategy and operations. A must-listen for marketers striving for success.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Find your niche in marketingLeverage AI without losing the human touchThe power of SOPs in streamlined processesBuilding a referral network for agenciesEssential questions before buying a serviceResources:ZenChange MarketingDevNoodleConnect with Diane Moura:LinkedInConnect with our hosts:Josh Hoffman - LinkedInAlex Garashchenko - LinkedInQuotables:28:29 - And something like that, I think can be a real game changer for a lot of businesses, whether, you know, if they're SMB, whether they're a startup, if they're SMBs and they're 10 years in, there's still I think a lot of value there and some of the key tenets are around first of all like, let's make sure that we not only understand the vision of the company, but how are, you know, how are all of the KPIs attached to that vision. You know, if you are, whatever your level is in a company, you should have clarity as to what you're doing and how that impacts the overall company. And so if the executives have KPIs that they're trying to hit and you know, maybe they're bonus eligible, you still need everyone else in the company who is going to have a piece of those KPIs so that it can all be effective. And then there's another, I think, really important tenant that is called right person, right seat 14:45 - Let's make sure that, you know, we start with an MVP, you know, we make sure we test it, we test the market, you're always going to be kind of adding different features. You know, you might do some pivots to some extent, but you have to at least get something out there and get it working first. And the other thing, and this is coming from a marketer, is don't pull the trigger on marketing too...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}