{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"CEOAFTERDARK","title":"How to Build a Media-Driven Brand in 2025! CEOAFTERDARK with John Roman","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fc7ba97f\"></iframe>","width":"100%","height":180,"duration":2563,"description":"In this episode of CEOAFTERDARK, host George Kapernaros sits down with John Roman, the mastermind behind BattlBox, the outdoor subscription brand that became a media machine. John shares how he:\nScaled BattlBox into a DTC powerhouse\nSold it (at peak market conditions)\nBuilt a Netflix show around the brand\nCreated a content engine where 60% of revenue comes from organic\nFrom leveraging YouTube reviews in 2015 before influencer seeding was even a term, to scaling a full-time creator team and managing post-exit pitfalls—John breaks down what it really takes to build community, turn creators into cashflow, and why content is the real moat in DTC today.\nWhether you’re a brand founder, marketer, or creator—this episode is a masterclass in strategic content and brand building.","thumbnail_url":"https://img.transistorcdn.com/9Yd6xkBPJKY12y2WvTrajzG-JOIfSPgvu3QCxvvK06o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4NjMzLzE3MDUw/NTMxNzItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}