{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Negotiation","title":"Charles Lavoie Part 2 | Using Creative To Fuel Growth In Asia","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fc89d201\"></iframe>","width":"100%","height":180,"duration":1700,"description":"This episode of The Negotiation is part 2 of our conversation with Charles Lavoie, VP of Marketing & Head of Creative Labs at WPIC Marketing & Technologies. This half is where we talk about creativity and the role it plays in marketing in the Asia Pacific region. We discuss the growth of digital commerce, evolutions in that space, why it might be necessary to create cartoon characters for brands, gamification and the digitalization of the shopping experience in Asia. Charles also gives insights into brand localization and how best to activate a multi-market strategy. Enjoy!","thumbnail_url":"https://img.transistorcdn.com/Wu4cbW0ERIV50FkYdsWDJCdAyxrlLfITgs8OoPtJoMU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM2MzUvMTU2NzEy/MDA2NC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}