{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Product Marketing Experts ","title":"HyreSnap GTM Advisor, Abhishek Ratna on AI integration into product marketing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fcc0f33b\"></iframe>","width":"100%","height":180,"duration":1623,"description":"Questions covered in this episode: 1:36 Opening Question: Journey into and through product marketing?4:41 How do you think product marketing leaders and teams should start integrating AI into their strategy.?8:34 What kind of AI tools are you using around segmentation and market research and copywriting?11:38 How do you ensure that you're writing the right prompt to get the best information from the respective AI source that you're using?15:26 How you're thinking about or even advising other product marketers to position AI enriched offerings within their strategy or their product?18:45 Can you share one piece of insight that has served you well throughout your product marketing career?20:20 As product marketing leaders should we be preparing for over the next few months to move into AI?Want more insights from Abhishek ? Check out his Sharebird Profile.Looking to connect? You can find Abhishek here on LinkedIn.","thumbnail_url":"https://img.transistorcdn.com/Eut836elfExXATTWElg6PEEE49iYhraqzmE3u6QR4wA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzk3MTIvMTY2NzQw/NjQ3NC1hcnR3b3Jr/LmpwZw.webp","thumbnail_width":300,"thumbnail_height":300}