{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#108 Getting Discovered: How to Leverage RangeMe & RangeMe's Roots in Supporting Emerging Brands","html":"","width":"100%","height":180,"duration":2694,"description":"It’s tough getting buyers’ attention, let alone getting them all the information they need to review your product. In 2014, a fellow emerging CPG brand founder realized there had to be a better way for startups and innovators to get discovered by buyers in the CPG industry. Nicky Jackson created the platform RangeMe to solve that problem and today RangeMe is the leading product discovery and sourcing platform with over 15,000 buyers. Retailers like Thrive Market, Albertsons, and many others handle all their new product submissions through RangeMe now. Today we’re joined by founder Nicky and by Vir Satyan, RangeMe’s SVP of Supplier Success to go through how our community brands can best leverage RangeMe as a platform. RangeMe and Startup CPG have also partnered to offer an exclusive discount for our community members on a premium RangeMe subscription, with an option to secure guaranteed meetings, and we’ll share all the details in the episode and the link to take advantage of the offer is in the show notes.\n\nListen in as Nicky & Vir share about:\nRangeMe’s founding story from Nicky’s big CPG background to starting her own emerging brand to then starting a platform\nWhich retailers use RangeMe and how they use it\nHow emerging brands find the most success on the platform\nIdeas for using RangeMe prior to and after a trade show like Expo\nHow RangeMe can help with distributor relationships and channels beyond grocery like foodservice\nWays that buyer behavior on RangeMe has changed since the pandemic\nDetails on the Startup CPG & RangeMe partnership, which includes face-to-face buyer meetings\nHow ECRM shows work and how they are different from other trade shows\nAnd more!\nThis episode is sponsored by RangeMe. Go to https://www.rangeme.com/landing-page/StartupCPG\nThis episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpg\nThis episode was sponsored by Settle. Go to https://www.settle.com/gostartupcpg\nEpisode Links:\nRangeMe website\nNicky’s LinkedIn\nVir’s...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}