{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce On Tap","title":"The Future of Fragrance: From Luxury to Daily Ritual","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fd0360ca\"></iframe>","width":"100%","height":180,"duration":2573,"description":"Fragrance is no longer just a luxury — it’s becoming a daily ritual.\nIn this episode of Ecommerce on Tap, Aaron Alpeter sits down with 5 SENS founder Divya Gugnani to break down the massive shift happening in the fragrance industry.\nThey cover:\nWhy fragrance is the fastest-growing beauty category\nThe rise of “fragrance wardrobes” vs signature scents\nWhat most founders get wrong about clean beauty\nHow to build a brand that actually has repeat purchase\nThe real playbook behind building a business worth buying\nIf you're building in beauty, DTC, or consumer brands — this is a must-watch.","thumbnail_url":"https://img.transistorcdn.com/wnAqx4kSc44rvinPQKoXfUdJEYTnM0g-Kvm15K6WfNw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80YWIx/OGMwNDI3NmYxY2Rk/NGJmNDA2MmUzZjVi/ODUyOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}