{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Unlocking Retail Media","title":"Breaking Through the Noise: The Power of In-Store Audio with Sean Cheyney","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fd6029bb\"></iframe>","width":"100%","height":180,"duration":2134,"description":"James Avery welcomes Sean Cheyney, EVP of Global Business Development at QSIC, to discuss the untapped potential of the physical store as a high-performance media channel. Drawing on his deep background at Triad and CitrusAd, Sean explains how modern AI-driven in-store audio is solving legacy pain points by providing closed-loop measurement, incremental ROAS, and hyper-localized creative that can be deployed in minutes. The conversation highlights the \"omnichannel\" future where audio, digital screens, and on-site media work together to surround the consumer, and Sean makes a bold prediction that 2026 will be the breakout year for retailers globally to integrate audio into their retail media programs","thumbnail_url":"https://img.transistorcdn.com/ifiv5a21RbsdbhD56TPSEza32vY-P3AAoRDZZPj274M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYjNi/NjJiODhhYzdhNjYx/ZGY2NDVkYTNlNGU3/YWQxMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}