{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Drink of Choice","title":"EP11 Jon Hwang - An entrepreneur who built the drink he couldn't find","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fd63cea8\"></iframe>","width":"100%","height":180,"duration":3963,"description":"Jon Hwang spent a year turning his kitchen into what looked like a Breaking Bad lab: bags of white powder, mystery ingredients, and a food scientist who had never tasted milk tea in his life. The result is MAKO, a boba-inspired high-protein milk tea designed to do what no ready-to-drink protein shake has done before: actually taste good. We talk about leaving a tech career behind, bootstrapping a CPG brand from scratch, navigating supply chains, trademarks, and co-manufacturers - all as a team of one. Plus, why the Asian fitness market is about to explode and why milk tea protein might be exactly what it's been waiting for... here on the Drink of Choice.","thumbnail_url":"https://img.transistorcdn.com/e1F7h7nenvC5_58PvunDGmAgHy-Z-rS0XBITc4MPXho/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83NmIw/MWE4MGZhODEyMzE5/ZjljN2QxNTk5ZGUy/Mjk0Ny5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}