{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Course Lab: Lessons from Successful Online Course Creators","title":"Expanding a Global Mermaid Brand Online (Marielle Chartier Henault)","html":"","width":"100%","height":180,"duration":1516,"description":"Discover how AquaMermaid transformed into a thriving mermaid swimming school through innovative online courses and unique business strategies. Marielle Chartier Henault shares her insights on the importance of staying flexible, niche marketing, and blending your passion with entrepreneurship.\nMarielle Chartier Henault is the visionary founder of Aquamermaid, a global leader in mermaid and aquatic entertainment and an expert in mermaid tail costumes and underwater stunts for movies.\nIn this episode, Ari, Abe, and Marielle discuss:Marielle's journey and inspiration for starting a mermaid swimming schoolThe transition from in-person classes to online courses due to geographical limitations and COVID-19Details about the two types of online courses offered by AquaMermaidChallenges and strategies for teaching a physical skill like mermaiding onlineFeedback and community engagement in the online course settingsPromotion and marketing strategies for niche coursesThe business model, focusing on booking mermaid performers and its integration with the trainingAdvice for other course creators, including conducting pilot versions and gathering feedbackThe importance of finding and engaging with niche communities for client acquisition\n\n“Then I decided maybe I make a digital course. That way I can reach more people, especially with a niche training like this.” — Marielle Chartier Henault\nGuest Bio:\nMarielle Chartier Henault is the visionary founder of Aquamermaid, a global leader in mermaid and aquatic entertainment. Renowned as an expert in mermaid tail costumes and underwater stunts for movies, Marielle has trained thousands of mermaid enthusiasts and professionals around the world. Her company specializes in delivering magical mermaid performances for a variety of events, including kids’ parties, real estate showings, and pool parties.\nUnder Marielle’s leadership, Aquamermaid has set the highest industry standards, offering top-tier entertainment services and lessons. Her...","thumbnail_url":"https://img.transistorcdn.com/RrUM3U4aqO18wub7c2UBNsWhOZ9YmgOHMfCFUQ85YtY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yNTgz/MWU5Y2EwNjI5YTQy/YmE2NGJjYjFmMmRh/Mjc2Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}