{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Tasting Notes Toronto by Insider Wine","title":"Quentin Meloff — Food Media Is Dying (Here’s Who’s Replacing It)","html":"","width":"100%","height":180,"duration":2807,"description":"Restaurant-industry veteran Quentin Meloff (@quentinmeloff) shares how he went from working in some of Toronto's best restaurants — Alo, Aloette, Bar Isabel, Richmond Station — to creating viral food videos that pull back the curtain on the chefs behind the city's most-talked-about kitchens.\nHe breaks down who actually pays for viral restaurant content (and what they pay), why he refuses the cheese-pull format almost every food influencer leans on, how the Instagram and TikTok algorithms decide what wins, and how he's building a real income out of food videos without taking money from restaurants.\nIf you're curious about the business of being a food content creator, the death of traditional food media, or what's really happening behind Toronto's most viral restaurant videos in 2026 — this one's a must-listen.\n\nQuentin Meloff — Food Media Is Dying (Here’s Who’s Replacing It)\n00:00  Why he refuses the cheese pull\n01:41  Who actually pays for viral restaurant videos\n03:21  What food influencers really earn (and the Swiffer problem)\n05:01  Finding a format worth being proud of\n07:28  Why Toronto chefs trust him in the kitchen\n09:17  From line cook at Alo to camera in hand\n13:25  Inside the P&L: why most restaurants lose money\n14:34  Career highlights at Alo, Aloette and Bar Isabel\n18:19  How he funds the production without restaurant money\n20:51  Why pizza videos always beat fine dining\n24:03  Shorts vs long-form: where each one wins\n24:52  Going viral in Perth from a Toronto bedroom\n25:24  Why YouTube long-form is the next move\n26:00  TikTok vs Instagram: which one to chase\n27:46  How the videos actually pay the bills\n30:22  The pressure that comes with paid shoots\n32:29  Why he iterates on every single video\n36:37  The state of food media in 2026\n39:53  Launching No Subs, his written expansion\n41:19  Can a great restaurant survive without Instagram?\n43:28  Rapid-fire Toronto picks: best date night, best value, most underrated\n🙌 Enjoyed the episode?\nFollow, rate,...","thumbnail_url":"https://img.transistorcdn.com/qu6sl5IgAAe55ng9ARpyYSW-PPfIZ_6b8pSn9asQ7QY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81ZTNh/NGU4YjQ5YmQ5ODk4/NTdiOGYwNGZhNDM1/ZjZmZi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}