{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Daybreak","title":"EVs aren’t everybody's cup of tea. Maruti-Toyota are making the most of it. ","html":"","width":"100%","height":180,"duration":827,"description":"Since 2021, Toyota and Maruti have been engaged in somewhat of a marriage of convenience. \n\nThe terms were pretty simple. Toyota would share its hybrid technology with Maruti Suzuki. In exchange, Toyota would get to re-enter the pocket-friendly segment. \n\nSo what this meant was that the non-premium Toyota cars sold were actually built by Maruti. And the fully hybrid cars sold under the Maruti label were built by Toyota. \nThis arrangement has worked well for both companies for multiple reasons. The biggest of which is the growing popularity of hybrid vehicles in India in the recent past. \nBut in the process, EV makers seem to be losing big time. \n\nTune in.\nP.S. While you are here, why don't you check out the latest episode of The First Two Years, The Ken's early careers podcast. It's a good one! Akshaya talks about how to network without seeming desperate. Check it out here. \nDaybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.","thumbnail_url":"https://img.transistorcdn.com/uPitovxKRYBGX6AWg9UrET6s3nAdkS-Ci9uZvsZj7vk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ODhl/ZWM4NmEwZTcxZjZk/MDRlYjAzNTNkMjJi/ZGQ2YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}