{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HUNGRY.","title":"What To Actually Put In Your Supermarket Presentation to Unlock Listings - Rebecca Oliver-Mooney and Kieran South","html":"","width":"100%","height":180,"duration":4193,"description":"what do you put in your deck to win a listing? \n\nwhat do you put in your deck to move from 100 stores to 500 to 1000 to 2000? \n\nHow does your marketing change as you move from challenger <> a house hold brand? \n\nIs distribution just vanity metric for founders? \n\nJoy to sit down with CoOp Head of Buying Rebecca Oliver Mooney \n\nAnd Data Don Corleone, Kieran South \n\nFor a challenger chinwag\n\nON THE MENU:\n\nData tells, story sells - buyers still wanna feel the goosebumps\n\nWill Stor Science of Storytelling - humans are homo-nagens, the story telling animal\n\nWhy Stories keep us safe but data is the comfort point for buyers \n\nNassim Taleb Data = confidence, rationality = survival \n\n3 questions to ask before every pitch \nWhat need are you fulfilling?\nWhat’s the need ?\nWho has that need?\nWhere are those that have the need?\n\nShelves Are Not Stretchy: where is the gap and unmet need in the category?\n\nHunter vs Farmer Mode: conversation moves from distribution to rate of sale, shelf, basket, homes\n\nThe Hidden Cap-Ex requirements for More Distribution \n\nBrands: Do the right thing for the shopper and do the right thing for the customers P&L \n\nDASH, Gym Kitchen, Wild Growth explained: understand where your shopper wants to move next? \n\nBrands, always ask: What’s the most important message we want to land? \n\nBrands, always ask: what are the shopper barriers? \n\nWhy distribution is just a vanity metric: penetration really builds house hold brands","thumbnail_url":"https://img.transistorcdn.com/gxmV4UzMdxQXxd72h-fgEanMz6IG37j1u683zTmU0ac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZGI4/Y2FkNjcwNmEwMDNm/YWUwOTcyZTM0YzYw/YWU3My5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}