{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Marketing: Global Edition","title":"Purpose. Should a company have one?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fda26295\"></iframe>","width":"100%","height":180,"duration":1376,"description":"Purpose. Should a company have one? Is purpose a necessary investment or a waste of money and focus. Piers and Jasmine go head to head on this one. Who knew this would be the one they'd fall out over?","thumbnail_url":"https://img.transistorcdn.com/qp9EfGGgZO32eDY3eJMN1fXfSDeWUZYs0xqH1nkzSBI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82MTQy/Njg1ZTEwNTI3NDhj/MmUxYzY2YjJkZjYy/NGE5Ni5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}