{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"AdTech Unwrapped","title":"Games, Lifetime Value, and the Long-Term Monetization Strategy with Neal Sinno (Arkadium)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fdabeff0\"></iframe>","width":"100%","height":180,"duration":1456,"description":"Neal Sinno, CRO at Arkadium, breaks down what 25 years in games publishing actually teaches you about sustainable monetization. He shares why geographic targeting — including deliberately not serving ads in low-value markets — can dramatically increase profitability in your top geos. Neal makes the case for diversifying beyond ad revenue through licensing and pay-per-engagement models, why lifetime value is the most underrated metric in web publishing, and why publishers obsessing over CPM are already asking the wrong question. Plus: the power of radical transparency with your ad tech partners, and why user experience is always the long-term revenue strategy.","thumbnail_url":"https://img.transistorcdn.com/Q5tbt8fc3iZXFwjUOkIo8ryPszkUVOcWe0ThcpSBMoc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82ZDAx/MWY0ZWYyOTAzMzll/ZjA5ZTgyNjE5ZGUy/MTRiYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}