{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Uncommon Brands","title":"Building a Superfood Empire, Anna Rooke, Akasha Superfoods","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fdbc96cd\"></iframe>","width":"100%","height":180,"duration":2169,"description":"Join Parker Nash and Anna Rooke, CMO and Co-founder of Akasha Superfoods, for a deep dive into health, wellness, and organic growth. Anna shares her journey with sea moss, from making gels in her kitchen to becoming a category creator on retail shelves. This episode is a masterclass in using short-form video to overcome low product awareness and dominate a new market without spending a dollar on paid ads.\nWhat was covered:\nThe challenge of creating a shelf-stable product\nWhy Akasha's initial target audience hypothesis was wrong\nAnna's organic growth strategy\nHow to create irresistible storytelling videos\nWhy TikTok Shop is the new QVC and how to succeed on the platform\nLightning Round: Fun facts about Sea Moss, health hacks, and advice for founders\n\nAkasha Superfoods Links: \nWebsite: https://www.akashasuperfoods.com \nInstagram: https://www.instagram.com/akashasuperfoods/?hl=en\nTikTok: https://www.tiktok.com/@akashasuperfoods \n\nParker Nash Links: \nWebsite: parkertnash.com\nLinkedIn: Parker Nash","thumbnail_url":"https://img.transistorcdn.com/rqK0nk6Mp10QG2x-dto6NB2q6ig2iitZ26jaxSutOcU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMWIx/MmZkYjI2MGU0ZmQ2/NTIyMTUxMmE3ZTQ5/MmUxMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}