{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Clotheshorse with Amanda Lee McCarty","title":"Episode 242: I'm With The Brand (Nostalgia, convenience, and hope)","html":"","width":"100%","height":180,"duration":6872,"description":"This episode is part four in an ongoing series about brands and how they influence our identities and drive consumerism. In this episode, we will explore three more \"emotional branding\" trends of this century: convenience, nostalgia, and hope. This episode includes the following topics:An explanation of trend forecasting and why most large brands are selling essentially the same stuffWGSN and how \"big trend forecasting\" might be bad for fashion, workers, and customersThe Ouroboros of hustle culture and convenience marketing, along with all of the products and industries that have thrived in a time when people are working more than everWhy we can't have something that is fast, cheap, and goodHow and why nostalgia gets us to open our walletsWhy hope was a good marketing tool through the 2010sIdentifying the upcoming emotional branding trends.Additional reading:\n\"The Future of Fashion Forecasting,\" Kate Hart, Not Just A Label.\n\"Uber fares are cheap, thanks to venture capital. But is that free riding ending?\" Sam Dean, Los Angeles Times.\n\"Polly Pockets Are Making a Comeback and They Are Just as Good as You Remember,\" Kate Reggev, Architectural Digest.\nFuture Consumer 2027: Emotions\nJOIN AMANDA FOR THE CLOTHESHORSE BIRTHDAY CRAFTERNOON ON SEPTEMBER 21!!!\nALSO: get your tickets for Clotheshorse LIVE!\n10/23  Seattle, WA @ Here-After\n10/26  Portland, OR @ Holocene\nGet your Clotheshorse merch here: https://clotheshorsepodcast.com/shop/\nIf you want to share your opinion/additional thoughts on the subjects we cover in each episode, feel free to email, whether it’s a typed out message or an audio recording:  amanda@clotheshorse.world\nDid you enjoy this episode? Consider \"buying me a coffee\" via Ko-fi: ko-fi.com/clotheshorse\nClotheshorse is brought to you with support from the following sustainable small businesses:\nSlow Fashion Academy is a size-inclusive sewing and patternmaking studio based in Philadelphia, Pennsylvania. Designer and fashion professor Ruby Gertz teaches...","thumbnail_url":"https://img.transistorcdn.com/_u71z-ZNs_Ob6wKJAM2DSS8-P3fYJ_G9yobrjlS91nE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNjll/OTRlMDEwOWM3ZWFh/ODc4ODkxNDIyM2Jj/YjZjMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}