{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Marketing News Canada","title":"David Labistour (MEC)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/fdf3fbcf\"></iframe>","width":"100%","height":180,"duration":1222,"description":"On this episode of Marketing Jam, Shaheed Devji talks to David Labistour, CEO of MEC, one of Canada's most recognizable brands.\n\nMEC is a retail co-op that sells outdoor and adventure gear exclusively to members. It is a revered brand that has a strong social following. But that hasn't always been the case. In fact, as recently as six years ago, MEC was at somewhat of a crossroads. That's where Shaheed and David begin their conversation. \n\nThe two also talk about a recent debate surrounding gun control that resulted in crisis public relations from MEC; the need for authenticity in both P.R. and social media marketing; the importance of providing consumer value in marketing; and testing new marketing technologies before implementation.\n\nFind Jelly Marketing:\n\nTwitter - http://twitter.com/jellymarketing\nFacebook - http://facebook.com/jellymarketing\nInstagram - http://instagram.com/jellymarketing\nWebsite - http://jellymarketing.com\n\nFind Shaheed Devji:\n\nWebsite - http://shaheed.ca\nFacebook - http://facebook.com/shaheeddevjimedia\nInstagram - http://instagram.com/shaheeddevji\nTwitter - http://twitter.com/shaheeddevji\nYouTube - http://youtube.com/essdee86\n\nFollow MEC:\n\nWebsite - http://mec.ca\nTwitter - http://twitter.com/mec\nFacebook - http://facebook.com/mec\nInstagram - http://instagram.com/mec\nYouTube - http://youtube.com/mecvideos\nPinterest - http://pinterest.ca/mec\n\n\n\nAdvertising Inquiries: https://redcircle.com/brands\n\nPrivacy & Opt-Out: https://redcircle.com/privacy","thumbnail_url":"https://img.transistorcdn.com/5dNs_7-mGa77ldz4yVyFnpjKF_toUNHKZYgYTeGh1vQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iZjI2/NDgyN2VmNTUxYTZm/ODVhMTFjMDQ2Zjll/M2NiZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}