{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Content Engine","title":"EP04: Stop Inventing Content. Start Capturing It.","html":"","width":"100%","height":180,"duration":574,"description":"A lot of smart business owners say they have no idea what to talk about until you ask them about their business and they don’t shut up.\nThat’s because most established businesses don’t have a content ideas problem. They have a content capture problem.\nEvery day, valuable expertise disappears inside client meetings, sales calls and everyday conversations. You answer questions, handle objections, correct misconceptions and explain things you’ve spent years learning, then start from scratch when it’s time to create content.\nIn this episode of The Content Engine Podcast, Adam Bell explains how to find valuable content inside the conversations already happening throughout your business.\nYou’ll learn how recurring questions, common objections, client misunderstandings, stories and strong opinions can become useful content that demonstrates how you think and what makes your approach different.\nYou don’t need to write every blog, edit every video or create every social post yourself. But the thinking needs to come from you.\nStop trying to invent something clever every week. Start capturing the expertise that already exists inside your business and turn it into a library of content you can use again and again.\nLearn more about the PodPro Content Engine at https://podproaustralia.com.au","thumbnail_url":"https://img.transistorcdn.com/CAWB7cbmHxu7RsZGBdxMtO_DnAH142FLY_d5-VMDgoM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yMGU0/MmJhMjYxNzlmZWU4/NTYwZDRkNzRkZmQ2/MzM2Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}